Albury Wodonga’s ‘Country Cool’ Showcased to Travel Writers

The attractions of AlburyWodonga showcased to travel writers.

Visit AlburyWodonga’s refreshed tourism campaign hit the streets of Sydney and Melbourne, showcasing our region’s offering to more than 60 of Australia’s top travel and lifestyle media.

The ‘See Both Sides’ campaign, highlighting a single messaging of Albury and Wodonga was the focus of a series of events in conjunction with the Australian Society of Travel Writers.

Sue Harper addresses travel writers in Sydney.

Sue Harper, Campaign coordinator for Visit AlburyWodonga says the refreshed campaign is designed to kick-start a united tourism mindset.

“Our visitors don’t care about interstate borders and council boundaries,” Sue said.

“Just as the Murray River flows seamlessly between the two states and two cities, we want our visitors to enjoy immersive and memorable experiences, on both sides of this natural boundary.

“We’ve got a bunch of artisans, creative types and change-makers helping to re-write the AlburyWodonga story – with its powerful mix of culture, creative and country cool.”

Conversations with the media and travel industry focused on the many reasons why it’s this ‘Big Little City’s time to shine’.

Presentations threw the spotlight on the new culinary landscape, the polished energy of foodie legends returning to home turf with big statements, fresh takes and bold new looks.

AlburyWodonga’s hub of artistic expression was also a focus, with galleries, theatres, public sculpture and vibrant arts scene, as well as Murray Art Museum Albury (MAMA) and Bonegilla Migrant Centre.

The start-up culture was another strong message, with stories of passionate locals getting their creative on and delivering festivals that are worth travelling for.

‘See Both Sides’ will be supported by a new Official Visitor Guide, revamped digital platform (launching late November), plus a full range of brand collateral (cycling trails, Top 10, a soon to be relaunched Albury CBD Historic Building app), industry workshops and activations.

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