New Ways to Experience Prosecco in the King Valley

New experiences celebrating Prosecco has been launched in the King Valley. Photo: TruPics

Lovers of premium Prosecco can now experience their favourite style in a range of new ways on King Valley Prosecco Road.

Seven new Prosecco experiences have been designed to bring together groups of friends over food and wine tastings, outdoor activities, beautiful landscapes and special accommodation options. The King Valley Prosecco Road Experiences were launched last night at Dal Zotto Wines Trattoria.

Wineries and tourism operators combine to deliver seven new Prosecco experiences. Darren Vincent, Brown Brothers, Robert Wellard, Pizzini Wines, Sue Remman, Valley View Caravan Park, Samantha Andersen, King Valley Glamping, Adam Pizzini, Rinaldo’s Casa Cucina and Georgia Hamidon, Dal Zotto Wines. Photo: TruPics

The Experiences can form the backbone of a great girls getaway, boys weekend or romantic escape. They include:

  • Prosecco Brunch at Brown Brothers
  • Prosecco Food pairing Class at Pizzini Wines
  • Yoga in the Vines at Dal Zotto Wines
  • Prosecco Aperitivo at Rinaldo’s Casa Cucina
  • E-Bike hire from Dal Zotto Wines
  • King Valley Glamping at Valley View Caravan Park
  • Gourmet Accommodation Package at Casa Luna

Working together, the wineries and tourism operators of the region examined trends and feedback from wine tourists both locally and in Melbourne to figure out exactly how to whet the appetite for a visit to King Valley Prosecco Road.

At the launch last night, Executive and Marketing Officer of Wines of the King Valley Alison Lloyd paid tribute to the local collaborators.

“It has been a great example of our local business operators sharing a dream, a vision and a journey,” Alison said.

“In order to make these experiences just right for Prosecco-lovers and those that would like to get away to the King Valley, we consulted industry research, analysed trends and conducted focus groups and field visits.

“Every element of the visitor experience was examined. Our wineries and tourism operators showed great dedication to the process, even when they had to pitch their ideas to a scary Sharktank of industry experts! We are delighted with the results, and so excited to share them with visitors,” she said.


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