Video: #RollOnBack Cycling Campaign Launched

A new campaign encourages cycling visitors to return. Photo credit: Ride High Country Facebook Page

A new campaign has been launched, to spread the word that Victoria’s High Country is open and ready to welcome riders back to the country’s premier cycling destination.

The campaign features a video starring former world MTB champion and Ride High Country Ambassador, Paul van der Ploeg, encouraging visitors to ​#RollOnBack ​and start planning a cycling holiday to the region.

While key Ride High Country cycle destinations, including Bright, Beechworth, Mansfield, Mt Buller and Falls Creek were not physically impacted by the recent bushfires, the economic damage across

The region is also host to several major cycling events, kicking off this week with the ​Jayco Herald Sun Tour​, the ​Peaks Challenge Falls Creek ​- Australia’s #1 ranked gran fondo, the ​Australian MTB National Champs in Bright​ as well as the ​High Country Women’s Cycling Festival,​ returning from 20 – 22 March.

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