A new campaign has been launched, to spread the word that Victoria’s High Country is open and ready to welcome riders back to the country’s premier cycling destination.
The campaign features a video starring former world MTB champion and Ride High Country Ambassador, Paul van der Ploeg, encouraging visitors to #RollOnBack and start planning a cycling holiday to the region.
While key Ride High Country cycle destinations, including Bright, Beechworth, Mansfield, Mt Buller and Falls Creek were not physically impacted by the recent bushfires, the economic damage across
The region is also host to several major cycling events, kicking off this week with the Jayco Herald Sun Tour, the Peaks Challenge Falls Creek - Australia’s #1 ranked gran fondo, the Australian MTB National Champs in Bright as well as the High Country Women’s Cycling Festival, returning from 20 – 22 March.
More details: https://www.facebook.com/ridehighcountry/