New Look Pedal to Produce

Pedal to Produce is a popular cycling initiative for foodies, connecting and highlighting the key food, wine and craft beer offerings of the Murray to Mountains Rail Trail.

The 2016 – 2017 Pedal to Produce program has been launched with a new look brand and product maps. Rutherglen is the first region to roll-out the new maps, with Beechworth, Bright, Myrtleford and Milawa to be launched soon.



Pedal to Produce showcases the townships along the trail and their various farm gates, wineries, cafes and more, offering locals and visitors a unique culinary and cycle tourism experience.


The Rutherglen leg of Pedal of Produce encourages cyclists to ride at their own pace, along relatively flat terrain through the countryside.

With winemakers, cafes and characters scattered at close range, cyclists will no doubt find themselves at the next cellar door before they’ve even had time to work up a sweat!

The Rutherglen map is available at Rutherglen Wine Experience or visit their website